Axelor

Redesign of the whole branding, website and integration

2023

Axelor is a company focused on the development of Open Source software for business management. Their modular approach provides flexible tools, ranging from CRM to accounting.

In order to strengthen the visual identity, bring coherence across all communication channels, and align with the evolution of the company, I was led to completely overhaul the graphic charter, redesign the website, and fully integrate this new design.

Everything has been revisited: colors, typography, shapes, and usable visuals, etc. Consequently, print communication materials such as roll-ups, flyers, and presentation brochures have been redesigned accordingly.

Regarding the website, it went through several stages: zoning, wireframing, prototyping, and integration. The integration was done on WordPress using the Divi site builder. To streamline the integration process while maintaining visual consistency across all new pages, I had to undertake specific development for shortcodes, modules, and other visual elements in HTML, CSS, JavaScript, and PHP.