Branding
Giving a face to a name with a logo, typography, colours, and brand guidelines.
I'am Julien Chevallier, a Paris based full-stack designer.
Over the past 10 years, I’ve been designing and building visual identities and digital interfaces for startups, agencies, and companies of all sizes.
Thanks to my background, I offer a cross-disciplinary approach to design — from visual strategy to front-end development, including UX, motion, and branding.
What I do
UX/UI Design
Strategy, research, user definition, wireframing, visual design, prototyping, testing, the whole process.
Integration
Help the developers of the team to integrate the design I make.
Product Design
A blend of all of the above, transforming ideas and visions into live digital products.
Motion Design
Bringing static design and concepts to life, using motion graphics to delight and engage users.
Web
Websites, apps, experiences - anything connected to the internet.
I believe in design that’s clear, effective, and honest.
Every project is a collaboration where listening, precision, and simplicity come first.
My goal: go straight to the point while creating memorable visual experiences.
Works
Axelor | 2022 - 2025
keyboard_arrow_downWeb Art Director & Site Technical Manager
Complete redesign of Axelor’s visual identity and rollout across all print & web communication materials (flyers, business cards, roll-up banners, booth graphics, social media posts, Google Ads & LinkedIn Ads campaigns, white papers, brochures, etc.)
Creation of the brand guidelines
Development of multiple document templates to streamline future work for other designers (sales brochures, white papers, Google Slides presentations)
Art direction and validation of visual assets produced by other team members
Full website redesign (research, zoning, wireframing, prototyping)
Integration in WordPress using the Divi site builder, including the development of custom modules, shortcodes, and automated forms
Website bug fixing and maintenance
Creation of reusable page templates to streamline the work of other developers
Design and rollout of the visual identity for the first edition of the Axelor Open Summit (flags, barrier covers, floor signage, window decals, direct mail flyers, ads, etc.)
Design and integration of the Axelor Open Summit website
Coordination of booth design assets for exhibitors
MyCarAddict | 2021 - Today
keyboard_arrow_downWeb Art Director & Site Technical Manager
Brand creation
Logo and brand guidelines design
Creation of artboards
Order management and customer relations
Pricing management
Integration in WordPress using the Divi site builder, including the development of custom modules, shortcodes, and automated forms
Pegase Agency | 2021 - 2022
keyboard_arrow_downWeb Art Director & Site Technical Manager
Company creation
Logo and brand guidelines design
Website planning (zoning), UI design, and development
Production of promotional videos
Customer order management
INRI'S Group | 2016 - 2020
keyboard_arrow_downWeb Art Director & Site Technical Manager
Redesign, adaptation, and management of the group’s visual identity
Customer order handling
UX research and redesign of the main website
Contribution to the integration of selected mockups
UX/UI design and web design for new platforms
Creation of 2D/3D motion design content
Involvement in the production and post-production of several promotional videos
Qualifications
2018
Bachelor Chef de Projet Multimédia
IESA Multimédia ( Digital Campus )
2015
BAC Professionnel AMA ( Artisanat et Métiers d'Art )
Lycée Saint Martin
2014
Meilleur apprentis de France
Métiers de la communication - option média imprimé
2014
BEP AMA ( Artisanat et Métiers d'Art )
Lycée Saint Martin